Asha Talwar Coco has joined Covey Skincare as its Chief Executive Officer.
 
Covey Skincare, founded by supermodel Emily DiDonato, is built on the pillars of highly effective, minimalist routines, according to the company.
 
“I’m inspired by the foundation Emily and Christina built at Covey, leading with authenticity and deeply impacting their community, dubbed the ‘flock,’” said Talwar Coco. “I am excited to partner with them on this journey to accelerate Covey’s growth trajectory. This amazing brand has significant opportunities in product innovation, digital excellence, and retail expansion.”

Experience

Talwar Coco brings 20 years of experience and a proven track record in executive and organizational leadership, strategic brand vision, product innovation, and retail and digital expertise to Covey. 
 
Talwar Coco previously held strategic roles at beauty giants Estée Lauder & Coty before moving to leadership positions at Firmenich, Givaudan, and indie brand FORVR Mood by Youtuber Jackie Aina.  
 
As CEO at Covey, Talwar Coco will accelerate the brand’s velocity driving DTC growth, strategic retail expansion, and product innovation.